Nothing can replace face-to-face communication, but when you have a tight schedule and still need to reach someone, a text message is good bet. And when it comes to text messaging, it is always natural to throw in some humor and sarcasm, and that’s where emojis come in. In fact, if you have gotten into a heated debate as to whether the message that you sent a few hours or days ago was serious or a joke, emojis can save your day!
What Are Emojis?
Emojis are simply small graphic images depicting a wide range of human emotions. They usually resemble yellow faces with mouths and black eyes. You will find them on nearly every Smartphone globally. These interesting graphic images follow a type of coding commonly referred to as Unicode, which means that whatever device you are using, you will most likely read an emoji the way it was intended.
Can You Use Emoji Shirts in Advertising?
By and large, emojis are valuable tools for clarifying the tone of digital conversations. Although some marketers can shrug them off as a staple for the millennial culture, these innovative expressions have been proven to be wonderful tools for sending promotional message to the millennial audiences.
To print an emoji on a shirt or any other promotional item or use it for commercial purposes, you need to first gain permission from relevant copyright holders for the exact version of the emoji icon that you plan to use. For instance, if you are planning to use the laughing emoji from Apple, you need to reach out to Apple’s legal team so that they can brief you on how to get the licensing rights of the expression. In case you use emojis improperly without permission, you will be violating the copyright law. So before printing those cool emoji shirts for your employees, you need to keep this fact in mind.
Nonetheless, if your heart is after specific emojis, don’t fret. There are a number of online platforms where you can get thousands emojis for customers to use by paying a small fee. While they may not be exactly the same as what you see on your Smartphone, most of them are about as close as you will probably get.
Whether you are looking for something to make your promotional message stand out or just something unique and special for an upcoming promotional event, integrating emoji graphics is always a great idea. And although it is not easy to predict what the future hold for these tiny graphic expressions, it is safe to say that emojis are here to stay.