Branding is essential for business as it will make you stand out from the crowd. Without it, your products will look like just any other of its kind. There would be no reason for consumers to pick you over another. If you can establish a strong brand, then you will inspire loyalty and you can demand a higher price. Just make sure that you have a logo that effectively commands attention. Every brand needs a logo that identifies it straight away. It can be a sign of status, quality, and other desirable characteristics. Think about all of the best brands out there and how you perceive them. When you make your own logo for your business, consider the following:
Encapsulate the Brand
Identify exactly what you want your brand to stand for. Imagine that it is a person. How would you like other people to perceive this individual? If you are a car manufacturer, then you might want to be associated with reliability, family, eco-friendliness, safety, and luxury. If you sell clothes, then you want to be seen as stylish, cool, trendy, and smart. If you run a restaurant, then you want people to think that you have good taste, clean premises, and excellent value for money. The challenge is to distill these concepts into a graphic that conveys them plainly.
Keep It Simple
Indeed, the most memorable logos are those which are simple and easy to draw. You don’t need to be a master to create them and that is genius in its own way. It means that the logo is highly accessible to other people. They can make it out in one glance instead of having to examine closely just to verify. You can put it in posters, billboards, letterheads, shirts, boxes, and products easily.
The design must be able to look good whether it has been shrunk to a small size or blown up to a massive scale. If it has too many details, then those might get lost for small prints to the point where the logo becomes unrecognizable. Aim for a good mix of detail to make it unique and simple to keep the vital lines visible on every scale.
Study to make your own logo so that you can learn from their designs. Make multiple drafts and ask the opinion of different people, positive and negative. Refine the design until you get it right.