The very best models require a different touch than other models. Some of those models can actually help a marketing campaign just by showing up; they have such an aura that they draw attention to them rather than just being part of the background. By recognizing that ability to draw attention a campaign manager can actually include them as part of the plan, actually helping the campaign be successful just by their very presence. Because of this elite model management requires a certain degree of finesse, and by allowing for that finesse the model is better able to be who she is and bring her own special touch to the campaign.
Why It Is Worth It
The top models bring with them certain expectations, and part of that is a certain degree of pampering. These models by their very existence draw attention; they usually have their own fans and those fans are usually rabid. Also, they tend to add a certain degree of glamour and beauty by their very presence; by being in touch with fashion and what people want, they can add that expertise to the talent pool of the campaign. They can also help to assist management in assuring that things happen, especially if they are part of the campaign staff and not just a face in the campaign.
What It Takes
An elite model expects a certain degree of pampering along with her salary. This makes a certain degree of sense as her appearance is part of what she brings to the table, and so that appearance needs to be respected. This can mean that sometimes the staff has to deal with a certain degree of capriciousness, but that is part of the model’s charm; it also means that she is ensuring that her appearance is guaranteed to be an asset of the campaign, and will thus be doing her part in order to ensure that the campaign is successful. In some cases, even being able to be able to spoil a top model can be an asset to the campaign.
All of this means that elite model management can be a career in and of itself, as the model must be taken care of and allowed for in order to maintain her attractiveness. An elite model has certain needs and expectations, and by allowing for those needs and expectations she can be a major asset to any marketing campaign.