Contextual advertising is a type of online advertising in which the advertisement is displayed in accordance with the content, the context of the web page. It works selectively and is displayed to a visitor’s area of interest, which potentially matches or intersects with the theme of the advertised goods or services. In turn, this increases the likelihood of response to advertising.
To determine whether the promotional material page of the website usually uses the principle of keywords. Therefore, contextual advertising is more likely to be shown to the consumer who uses the Internet for search of information about products or services.
Almost all search engines on the Internet are using PPC advertising for profit (Google AdWords advertising network is a source of profit Google). PPC advertising can advertise both on the search results pages for specific keywords and sites that have established units of contextual advertising on their pages. Most of important don’t stop learning, check out some sales training and coaching online.
Types of content
Depending on the format of ads, contextual advertising can be text, banner and video ads. The ad uses plain text with a hyperlink (open or executed in the form of text). Blurb is based on the visual image (graphic advertising). The banner can be fully implemented as a image only or an image with accompanying text and links.
In this case, further divided into the following types of banner ads: static graphic image – a simple, static picture. Dynamic graphic – usually animated images (in the gif format), mini cartoon
Interactive banners – where the user is asked to perform an action with the image. For example, click the banner in a certain place, to solve arithmetic example, to answer the question, etc.
Ad uses a specially prepared video, which also contains, as a rule, a hyperlink. On the one hand, text and banner advertising is largely similar to the horizontal and graphic advertising in the printed newspapers and magazines. In turn, there is no video advertising in printed media, but it is widely used in television. This is covered in Sales Training and Coaching sessions.
But all kinds of content on the Internet involves an important distinguishing feature – namely, if a visitor clicks on a text, banner or video ad, it opens a page with more detailed information on the advertised product or service. That is, each of these advertisements contains a hyperlink leading to the advertiser’s site.
The automation online advertisements allows ad networks to solve more complex problems. For example, in recent years almost all of the services for the provision of advertising services on the Internet have moved to the scheme of pay per click.