Is The Korean Series Persona Netflix Has Screened Doomed To Fail?
One of Netflix’s latest offerings from 2019, the “Persona” series, is a controversial Netflix ‘Original’ that has garnered almost global support. This is surprising, given its strong Asian cultural treatment of romance themes in which most Western tropes of this popular genre are clearly missing.
By providing such a strong platform and endorsement for Persona Netflix risks the honest response of its own subscribers who will ultimately decide whether this series makes the grade. Currently comprised of four short films, the anthology has been created by four different respected Korean directors. A clue to the popularity of the sometimes-disturbing mini-series is likely the acting debut of the wildly successful K-Pop artist UI (real name Lee Ji-eun). UI is cast as a different central character in every film of this eclectic series.
But is the idea of a collection of shorts like Persona, with its jarring departure from Western sensibilities, likely to carve out a permanent following, or is the fascination of the series nearly over, and tied only to IU’s personal popularity?
In fact, is the Persona series itself fatally limited by being only an expression of the ambition of the talent and media artistry of UI herself, or is it the definition of a newly accepted sub-genre in the film?
In the first place, the sponsorship of Netflix itself answers this question in a fairly solid way. The reach of this media giant includes using every nuance of internet market research and testing to uncover what its viewing public really responds to, whether the average viewer is aware of it or not. This technology has been a large factor of Netflix’s success, and with all the marketing analytical power of the internet in their hands, plus a hefty budget, they are unlikely to miss their guess.
Secondly, while UI’s popularity might be the irresistible vehicle of attraction in this series, today’s global-minded audiences are far more discerning in terms of ‘patronage by celebrity’ than say, their grandparents who would watch anything that starred Shirley Temple. Today, there is an almost infinite choice and, thanks to streaming platforms like Netflix, almost infinite access, so viewer loyalty is a highly competitive goal. There is evidence enough therefore, that viewer engagement with Persona Netflix is more than a passing infatuation.
And finally, while Western audiences might struggle to connect with the unconventional Asian interpretation of romance, the depth of the interwoven themes exposed throughout the series invites mental exploration of the human psyche and emotions register. This turn towards seriousness makes a timely impact on today’s world shaken as it is on every level by the 2019 coronavirus pandemic. Whether a viewer appreciates or recoils from the films’ treatment of dark issues such as suicide, the strange mixing of the macabre with UI’s iconic innocence means the audience does not have the option of remaining neutral or unaffected.
So, while ultimately time will tell whether the Korean Persona series has introduced a suite of tropes that are here to stay or not, the indications are, from the number of Netflix subscribers asking if there is a fifth installment yet, that Persona short film style is here to stay.
You may also like
Archives
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- May 2016
- March 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
Categories
- Accessories
- Accommodation
- Accommodations
- Accountant Services
- Activities
- Activity
- Adult Services
- Adult Stuff
- Advertising
- Agriculture
- Animal and Pets
- Animals and Pets
- Anti-Corruption
- Antique
- App
- Application
- Apps
- Architecture
- Arts
- Arts and Crafts
- Auto Care
- Auto Repairs
- Automotive
- Automotives
- baby bedding
- Baby Products
- Baby Stuff
- Bar
- Beauty
- Bed Improvement
- Beverages
- Blankets
- Blogs
- Boat Rental
- Book
- Books
- Branding
- Breathwork
- Broadcasting Equipment
- Building
- Building Materials
- BUSINESS
- Cable Internet
- Camping
- Car Care
- Car for Sale
- Career
- Cars
- Catering
- CBD
- Cell Tower
- Chemical Industries
- Chemical Industry
- Chemistry
- Childcare
- Childcare Construction
- Cleaning
- Cleaning Equipment
- Cleaning Services
- Clip Arts
- Clock
- Clothing
- Clothings
- Cnc Controller
- Coaching
- Coffee
- Coffee Cups
- Coffee Maker
- Collectible Items
- Collectibles
- Computer Repair
- Computer Services
- Computers and IT
- CONDO
- Construction
- Construction and Design
- Construction Materials
- Consultant
- Contact Lenses
- Containers
- Cooking
- Cooking Equipment
- Cosmetics
- Costumes
- Counseling
- Course
- Cryptocurrency
- Cups
- Currency
- Customer Services
- Delivery Services
- Dental
- Dental Services
- Dentistry
- Design
- Dessert
- Devices
- diet
- Disability Services
- Distillation Equipment
- Dog Food
- Door Kits
- Dress
- Drilling
- Drilling Services
- Drinks
- Driving Course
- e-cigarettes
- Ecommerce
- Education
- Electric Vehicles
- Electrician
- Electronics
- Email marketing
- Emergency Alerts
- Energy Industry
- Engineering
- Entertainment
- Environment
- Equipment
- EV Charging
- Event
- Events
- Exercise
- Exercise Equipment
- Eye Care
- Eyewear
- Facts
- Fashion
- Feeding Process
- Fencing
- Fidget Toys
- Finance
- Financial Services
- Fire Safety
- Fishing Equipment
- Fitness
- Fitness Equipment
- Fitness Songs
- Fitouts
- Flooring Materials
- Flooring Systems
- Floorings
- Flowers
- Food
- Food & Drinks
- Food Business
- Food Delivery
- Food Services
- Food Storage
- Food Trucks
- Foood and Drinks
- Footwear
- Foreign Exchange
- Forex Trading
- Furniture
- Furnitures
- Gadgets
- Game
- Gardening
- Gift idea
- Guitar Picks
- Gut Health
- Hair Care
- Hairdressers
- Healing Process
- health
- Health Care
- Health Services
- Healthcare
- Healthy Foods
- Herbal
- Hinges
- Hobbies
- Hobby
- Home
- Home Decor
- Home Improvement
- Homes
- Homeware
- Homewares
- Hosting Services
- Humanity
- Hydraulic
- Ideas
- Inspirational Quotes
- Inspirational Speakers
- Instruments
- Insurance Services
- Interior Design
- Internet
- Investigation
- Investment
- IT
- Jewelry
- Jobs
- Land Tenure
- Landscaping
- Landscaping Services
- Lawyer
- Leadership
- legal
- Legal Services
- Lice Control
- Lice Removal
- Lifestyle
- Lighting
- Lighting Systems
- Linens
- Loan
- Logistics
- Logistics Services
- Luggages
- Luxury Services
- Machine
- Marketing
- Martial Arts
- Massage Therapy
- Material
- Medical equipment
- Medical Services
- Medical Supplies
- Medicine
- Medico Legal Services
- Meditation
- Mental Health
- Mining
- Mobile Home
- Mobile phone
- Mobility Aid
- Modeling
- Modelling
- Mortgage
- Music
- Natural Medicine
- Natural Products
- Newsprints
- Office
- Online Games
- Online Store
- Organic Products
- Others
- Outboards
- Outdoor Activities
- Parenting Tips
- Parking System
- Party Bags
- Party Buses
- Party Decorations
- Pay Dirts
- Payroll
- Personal Development
- Pet Care
- Pet Transportation
- Pets
- Photography
- Photography Services
- Physiologist
- Picture frame
- Plant Containers
- Planting
- Plants
- Plastic
- Plastic Materials
- Plumbing Services
- Pole Dancing
- Pool
- Pool Maintenance
- Precious Stones
- Printing Services
- Product
- Promotional Products
- Property
- Property Management
- Psychologists
- Real Estate
- Reclaimed Lumber
- Reclaimed Wood
- Recording Studios
- Renovation Services
- Rentals
- Repair Equipment
- Repair Services
- restaurant
- Restaurants
- Retreats
- Reusable Material
- Reusable Materials
- Robes
- Saunas
- Scanner Devices
- School
- Scooters
- Scuba Diving
- Seasoning
- Security
- Self Improvement
- SEO Services
- services
- Shipping Services
- Shopfitting Services
- Shopping
- Skin Care
- Social Media
- Social Media Marketing
- Software
- Solar Panel
- Solar Power
- Spiritual
- Sports
- Sports Equipment
- Sports Gear
- Sportswear
- Stainless Steel
- Stormwater Management
- Strollers
- Supplements
- Supplies
- Surfing
- Surgery
- Surveying
- Swimwear
- Tax
- Tax Agent
- Technology
- Tenance
- Therapy
- Tips
- Tools
- Tour
- Tours
- Tower Leases
- Toys
- Trade
- Trading
- Training
- Training Courses
- Transcription Services
- Translation Services
- Travel
- Travel Blog
- Treatment
- Tree Planting
- Truck Dealers
- Tupperware Products
- Uncategorized
- Vacation Rentals
- Vacations
- Vending Machines
- Venues
- Veterans
- Video production
- Voicemail
- warehouse
- Waste Management
- Wax Burner
- Website
- Website Development
- Wedding
- Wedding Services
- Wellness
- Wheelchair
- Window blinds
- Wine Cellar
- Wine Cellars
- winery
- Wines and Liquors
Leave a Reply