Gen Z Digital Marketing: 4 Key Points To Keep In Mind
Onething to keep in mind when marketing to gen z is their age group. Gen z is made up of people born between 1997 and 2012, which means that the oldest members of this generation are just now entering adulthood. This is important to keep in mind because gen z has grown up with technology and social media, which means that they are used to accessing information quickly and easily. As gen z continues to grow in numbers, it’s more important than ever for businesses to understand how this generation thinks and behaves when it comes to digital marketing. This article will discuss four critical points that all marketers should keep in mind when targeting gen z digital marketing.
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Social Media Plays An Important Part In Gen Z’s Lives
First and foremost, it’s essential to understand that social media plays a significant role in gen z’s lives. This generation grew up with social media, which means that they are used to seeing brands advertise on platforms like Instagram, Facebook, and Snapchat. In order to reach gen z consumers, businesses need to have a strong presence on social media. Additionally, gen zers are more likely to trust a brand if they see it being talked about by their friends or peers on social media.
They Are Skeptical Of Traditional Advertising
Since gen z has grown up with technology, they are used to being able to access information quickly and easily. This means that they are often skeptical of traditional advertising methods like television commercials and print ads. They are more likely to believe something if they see it multiple times or if it comes from a trusted source. To reach gen z consumers, businesses need to focus on creating shareable and trustworthy content. Additionally, they should consider using social media influencers to promote their products or services.
Remember To Always Be Authentic
Gen z values authenticity, and they can spot inauthenticity from a mile away. This means that businesses need to be transparent about who they are and what they stand for. They should also avoid using marketing tactics that are too “sales-y” or pushy. Instead, they should focus on creating content that is genuine and helpful.
Use Technology To Your Advantage
As I mentioned before, gen z is very comfortable with technology. Businesses should use this to their advantage by creating interactive and engaging content. This could include anything from augmented reality experiences to video content. If you can find a way to incorporate new technologies into your marketing strategy, gen z is more likely to pay attention to your brand.
If you are looking to improve gen z brand awareness or create loyalty, you should focus on using social media platforms that allow for two-way communication. This way, gen z will feel like they are being heard and their opinions matter to your brand. Creating a solid gen z digital marketing strategy can seem daunting, but you’ll be on the right track if you keep these critical points in mind. Remember to be authentic, use technology to your advantage, and create two-way communication channels.