Regardless of your type or size of business, it’s crucial to project a professional image. Your brand is a critical investment. Whether your company needs a few brochures, images for print advertising or a catalog for its products, hiring the right Brisbane commercial photographer will help your business create the impression you want. An experienced commercial photographer will be able to assess possible hurdles and walk you through the process, but knowing what qualities to look for and what kind of questions to ask makes the search less hectic.

Identify your Needs

Before starting your search, get as many project details as you can. Your commercial photographer will need as much information as possible to give accurate estimates. Consider a few factors such as the location of the photo shoot, your budget, the kind of post production you will require and the number of people or products that need to be photographed.

Expertise

Commercial photography has a broad range of specialties. Some photographers may be experts in product advertising, interior shots, outdoor photography or action photography. When contacting a commercial photography studio in Brisbane, it’s crucial that you describe the type of images you need and find out if the photographers do that type of photography.

Portfolios

Assessing a photographer’s portfolio is one of the best ways to check the quality of their work. You want to examine the details of their photographs and see if their skills are suitable for your project. A photographer’s portfolio will also give you an idea of their creativity based on factors such as their use of props and lighting as well as their composition of images.

Interviews

After short listing a few potential candidates, interview at least two or three of them to see whether they’re fit for the job. Make sure the interview is thorough and prepare a list of questions that will help you know more about the photographer. Your photographer of choice should be able to make sound decisions and stick to the overall vision when working, so you want to hire a professional with excellent communication skills.

Fees

Commercial photography involves the creation of intellectual property; therefore you can expect to be charged a creative fee and a licensing fee. The latter is based on your intended use of the images while the former is a fee for the photographer’s creativity. Be sure to have a detailed conversation with the photographer about licensing and fees involved.