When running a business, you need to strive to keep your existing customers happy to ensure your competitors do not get a chance to steal them away. In addition to that, you need to do your best to attract more customers. Effective business marketing is the key to survival, so you need to put a lot of thought into the types of business marketing ideas you implement. While cost may be a key factor of consideration, what matters more is the conversion rate as well as the types of results you can expect from the marketing plan. Below are some simple marketing ideas that you may want to try out:

i) Use Paid Social Media Ads

Social media is a powerful tool for connecting people. Consequently it can also connect these people to businesses. Unfortunately, gaining any traction organically is not easy. After creating and optimizing your business profile on popular social networks, you may want to consider using boosted posts and paid ads to get the best results. Paid ads about your business normally appear on the news feed of social media users who are likely to be interested in the products or services you are offering.

ii) Use Optimized Emails

Email marketing is one of the most effective ways of targeting an audience. However, if you do not optimize your emails, they may never get read. For this reason, you need to put a lot of thought to the email subject line as well as the message you include in the email. The subject line should be short and straight to the point. This will help the recipient to quickly decide whether or not to open the email. The name of the sender also needs to be clear, so be sure to include your business name and address in the sender name.

iii) Use Paid Ads on Search Engines

Pay per click advertising can be incredibly effective in driving traffic to your site. Your ads can either appear as search results, which will appear on the top of the search results page, or they can be placed on third party websites with relevant content. While a PPC campaign may cost you money to run, you can expect to get instant results immediately. That is why it may be a good idea to combine both organic and paid marketing techniques.

iv) Use Audio-Visual Marketing Content

Research has shown that the human brain processes images faster than words. If you would like to make it easier for your target audience to consume the information you provide, be sure to use videos, photos and infographic to convey the message you want to send.