There is a lot to consider when seeking best forex hosting. As your forex business look to grow its online presence, two things you will have to factor in while considering forex hosting services is website speed and search engine optimization. When you get these two factors right, you may never have to worry about low traffic or conversion rates in your business. Here is why:
Your website needs to be quicker
We live in a constantly evolving digital world where consumers are now enjoying 4G connectivity. Such high bandwidth has not only made things move faster (in terms of site loading speed) but it has also wore our patience thin. A typical online user won’t hesitate to move on to the next website if your site takes more than 2 seconds (3 seconds at most) to load.
That next website is your competition that ends up beating you in business. Before you think about content or how the user experience in your website will be like, you have to ensure your that website loads faster. As you will learn, this has a major effect on your website’s ranking as well.
Site speed and SEO
Search engine optimization (or SEO) is a vital tool that helps your forex business website rank highly on search engines. Initially, search engines only required good content with lots of keywords to help rank a website. However, many websites started gaming the system (e.g. keyword stuffing) which led to search engines tightening their belts further.
Today, a lot of things are considered by search engines before ranking your website and one of them is speed. A search engine would favor your forex business website if it loads faster and provides a thrilling user experience when on your site. These search engines gather their data from number of users that frequent your website.
If online users are passing up your website because of low speeds, your backlinks don’t work. Or your website just takes eons to load, then search engines will blacklist your website. The last thing you want is getting locked out of the party as this will hurt your return on investment.
Make website speed and search engine optimization a priority for your forex website this year. As you consult the best forex hosting expert, ensure they are able to advise you on these two important aspects of running a website. However, avoid consultants who promise to get you faster SEO results because in reality, SEO is a long-term process. Instant results are pure black hat methods that will do more harm than good to your website.