In the past, the only ways that you could use to reach your potential clients was direct mails, cold calls, putting flyers on dashboards, and setting up lead boxes. Today, however, we are really fortunate to have social media platforms such as Facebook to help us get in front of our ideal clients and be seen as experts in our respective fields. To ensure that you are reaching more audience, here are 3 ways that you can use to reach your personal training clients in Sydney:
1. Start and grow a Facebook group
Facebook groups have become quite popular in the past few years, and it is a great way of staying in touch with your ideal clients. In fact, Facebook favor groups since they are the communities where interactions happen. So, hosting a Facebook group that focuses on personal training in Sydney can help you make deeper connections with your potential clients.
Here is why having a Facebook is critical: you want to build your business to scale. But your potential clients want to have some form of connection before they enroll for your fitness course. A Facebook group, therefore, offer a great way to scale your connections.
2. Leverage Live Video
Live videos are currently favored over other Facebook posts. Live videos tend to have 6 times as many interactions as conventional videos. Accordingly, live videos will lead to more discussion among your audiences.
Another great thing that you can do with live videos is interviews. You can use third party providers but schedule them to send notifications to your Facebook followers and even host the interview on your page.
If you are going to train your local community in Sydney, you can consider including a nutritionist or other fitness and wellness experts. This will enable you to give your audience a lot of amazing contents and value. The expert you choose to partner with will also get an opportunity to share the interview with their followers.
3. Use Message bots
Messenger bots is another excellent way to reach more audience in Facebook. According to a recent social media research, Facebook messages get opened more than emails. In fact, more than 900 million people are currently on the messenger platform. So, if you don’t have the time to grow a Facebook group or hold live video interviews, messenger bots could be your best options. Although they are still new, social marketers believe that people who don’t leverage them will fall behind.
You can easily stand out as a top personal trainer in Sydney using Facebook, especially if you know the right channels to follow. Start with one of the three tips and take your fitness training business to another level.