By the end of 2019, there are more than 500,000 Americans working in the Arts, Entertainment, and Recreation industry, according to the Occupational Employment Statistics. With so many entertainers competing for business, choosing the best corporate entertainer for your corporate event can be a challenge. This is a problem because the entertainer you choose may determine the success or failure of your corporate event. Keeping this mind, here are three factors to consider when choosing a corporate entertainer.
The Type of Audience
In general, about 38% of corporate event attendees are more concerned about entertainment than networking and learning, as reported by the Events Manager Blog (EventsMB). With this in mind, you need to develop a form of entertainment that suits your audience. For example, a face painter and acrobat will be appropriate for an audience comprised of families, with children included. On the other hand, an audience of executives will most probably prefer a stand-up comedian cracking jokes on the stage.
The Objective of the Event
In particular, all the event planning should be in line with the objective of the corporate event, starting from the type of entertainment to the kind of speakers you invite. For instance, a commercial event aims to pull more prospective customers and probably make more sales for the company. It is worth noting that a magician will help draw the much-needed crowd who will, in turn, view the products on exhibition and probably make purchases. For an employee-only dinner party, a music band will entertain them with soothing music as they chat and unwind together.
Setting and Local Regulations
Every entertainment form requires a specific setting, meaning you should consider factors such as weather, instruments, season, and time. For example, a big band typically needs a big stage to place their musical equipment and still have enough dancing space. This means that if space is an issue, then you should probably explore other entertainment options. In addition to space, you should also familiarize yourself with any other restrictions within the venue, including, among others, anti-noise regulations, fireworks permit, as well as animals that may get you in legal trouble.
The type of corporate entertainer you hire can have a huge impact on the outcome of your company event. Some of the key factors to consider when hiring a corporate entertainer include, among others, the type of audience, the objective of your event, as well as setting and local regulations.