What To Expect With SEO Techniques In 2019

Many people make search engine optimization out to be the most complicated process; it’s not, but it is complex, tedious and often frustrating. When it comes to SEO services Brisbane Northside business owners should focus on content strategy, because Google is stuck on value.

What’s In Your Content?

Why do people search the internet? Valuable information, and your content essentially needs to be the solution to their queries. Business owners often are so focused on keyword — which is also important — they submit inadequate content online. The mere existence of the keyword or phrase on your website is not enough to rank.

Written content in the form of a guide or article that answers the keyword question or provides information about the keyword needs to be on your website. This is how your potential customers are going to find you, and hopefully, choose you over the competitors.

Steps To Create Compelling Content

Step one. Review your list of keywords and find the one that has the highest average searches per month.

Step two. Start writing the answer to that keyword question. For example, your long tail keyword may include “best fish boning knife.” Your article should be focused on answering this query.

Step three. It’s one thing to follow all the steps, but it’s another when it comes to the relevance and quality of content.

The content should be easy to understand and used in laymen’s terms for anyone to read and learn from. Keep writing clear, concise, and simple. Sure, you want to impress potential customers, but your content should not be to difficult to read. If people visit your website and can’t understand the solution you’ve provided to their query, they will leave. And Google take into consideration the amount of time people spend on your website when ranking you for a specific keyword.

Of course, Google has other parameters for ranking your website, but content is a very relevant factor because it directly impacts potential customers. If they think your content is valuable, they will return, if not, you’ll lose traffic.

Lastly, not only should your content offer value, but make it comprehensive. Try to go for 1000-2000 words in length. Google favors quality and quantity.

Look Out For Readability

* Ensure readers can easily engage with your content. This includes formatting your articles that makes it easy for the user, and Google to easily scan and figure out all the elements.

* Reduce sentence length to somewhere between 20 to 30 words. You don’t need to cut down all of the sentences, but try to structure most of them in that form.

Also, change the beginning of any consecutive sentences that start with the same word or phase. Keep the content interesting and engaging.

There are over a hundred different methods of optimizing a website to reach first place status, and while it’s not complicated, it remains complex. Thus, the reason most business owners would rather allow small business seo packages to be outsourced.