Top Secrets To Finding Sales Leads On LinkedIn

LinkedIn’s extraordinary search engine is touted to index very valuable and powerful data points, which can help boost your sales leads, especially if utilized correctly. However, only a few users understand how to use advanced search features of LinkedIn, which allows instant creation of targeted list of B2B prospects with just a few clicks. For inspiration, here is how to use LinkedIn to generate more sales leads:

1. Perform Advanced search

You can perform an advanced search on LinkedIn by typing the appropriate keyword in the job title of your targeted prospect. This might be something like “chiropractor” or “personal training coach”. Even if your ideal prospect is wide, strive to niche down to target audiences where you have had a significant amount of success. Once you have selected a job title and gotten the initial search results, choose “People” and use filters to narrow down the list even further. You can filter the list further to second level connection. At this stage, you can send your potential clients invitations to connect.

2. Create Customized Connections

This is the stage to get strategic. Based on your search filters, drill down to where your potential prospects lives, where they went to school, their specialty, business models, and industry among others. After getting the data that you need, customize your invitations as well as your messages or pitches. The secret is to not only personalize but to also ask them personal information like where they live or the weather of their cities—as part of the invite. This will help you start an easy conversation that has nothing to do with work and get the relationship off on the right foot.

3. Scale up your connections

Once you have created a few professional scripts that seem to be getting you a few connections, use them to quickly personalize another batch of invites based off your search results. To improve your chances of success, you can include personalized notes with each connection request. You need to do this one at time for every individual in your target list, so it can take some time. Remember to always do one-on-one personalized marketing when trying to connect with new leads.

Bottom-line

By and large, LinkedIn’s internal search engine is very powerful, and if you use it appropriately, you will definitely get ahead of your competition and add a huge volume of prospects over time. What’s more, the new messaging feature provides an opportunity to launch real-time chat with new connections the way you would any face-to-face business meeting or coffee meet-up.