Introduction Singapore SEO Specialist Services

The term sales funnel is used in internet marketing to describe a sales process that converts web site visitors into qualified leads and then into customers. A sales tunnel is a funnel that will take you step by step to filter your potential customers and automatically guide them towards the purchase of your products and services best suited to their needs.

It is important to understand this conversion funnel logic because there are different sales tunnels depending on the product or service to sell. And the stages of the sale will vary according to the objectives and the commercial strategy. We can go from the simplest schema to more complex sales processes.

Regardless of the complexity of the sales process, if there is one vital commonality, it is the need for a source of traffic to exist. Otherwise, like a diesel engine without diesel, your funnel will not help you.

If your visitors take action and register to enter your funnel, then they are no longer just leads but rather qualified prospects, potential customers for your products and services. By showing a direct interest in the theme of your capture page, they demonstrate that they have a need, a pain point, a goal, or a motivation to buy together with your ideal client.

It may be vital for your prospect to find a solution quickly. With this in mind, instead of making assumptions I recommend that you make an offer that responds to what your customer is looking for through a sales page. And then let the natural segmentation act as directed by Singapore SEO Specialist Services.

By providing the opportunity for those who absolutely need your products and services to take action, you make sure to help your customers immediately, and you do not miss out on potential sales. The logic to remember is this: prospects and customers segment themselves at each stage of the sales channel. What could be better?

Prospects not interested in your commercial offer will not subscribe and will just receive your free content. You are responsible for automating the delivery by email (via an autoresponder) and maintaining the relationship by continuing to provide added value via email marketing. This is what is called in marketing jargon: lead nurturing = educate your prospects. For this, you can use different automatic email sequences with a scenario logic.

The hottest prospects who clicked on your call to action will be redirected to a purchase order to finalize their purchase. It is a strategic step of the sales tunnel, because nothing is played yet at this stage as shown by Singapore SEO Specialist Services.