Why Aren’t You Already Using Explainer Videos For Business Marketing?

When it comes to explaining products, services and concepts in a straight forward manner, slides have for long been the go-to channel. Truth be told, however, a bunch of slide does not a story make. And slides can be pretty boring too.

But what else could you use to market your brand and grab the attention of consumers? Well, explainer videos for business are a much better option when it comes to delivering crucial information to people’s minds. So whether you’re seeking to attract new customers or educate the ones you already have, you might want to add these videos to your arsenal of marketing tools.

Focused on Benefits

Most consumers will only buy products that offer something better than their next best alternative. And depending on the line of products you offer, communicating their benefits can be somewhat difficult. Fortunately, explainer videos offer the chance to quickly highlight an item’s key features in an attractive package.

To convince your audience why yours is the best option for them, all your video needs is to hit several emotional points for viewers. Including some animated characters and colors that resonate with your brand can also generate a strong emotional bond with them. You could further exploit this concept to take the hassle out of answering questions from prospective clients.

Better Conversion Rates

Video presentations are known to convert at much higher rates than other marketing mediums. This is largely because they’re quick to digest, targeted and often entertaining. And if you’ve figured out the particular tastes of your target audience, coming up with a video that fulfills their desires doesn’t take much. Just remember to pay attention to the more subtle details, such as the tone of their feedback and what drives them to watch your videos in the first place.

Improved SEO

Established video platforms are now officially categorized as search engines. As a result, you’ll find a handful of videos at the top of the results page whenever you search targeted keywords. It thus wouldn’t take a genius to figure out how to utilize this development to boost search engine optimization. All you need to do is to optimize the title of your video and tag words for SEO. When you send video sitemaps to search engines, you’ll have bumped up your online visibility by a significant margin.

Versatile

Videos can be used anywhere, from social media sites to web publications. Having an explainer video can thus extend the reach of your marketing efforts, without having to attract traffic to your site first. So once you’ve come up with a video, go ahead and re-use it everywhere you can. Consumers who may not have visited your site could still view the video and get to know your brand.

When it comes to online activities, people actually prefer videos — nobody wants to navigate through slide decks and other complicated stuff while searching for solutions. So why not start using explainer videos to get your audience hooked and gain an edge over your competition? With just a short, animated video, you could easily deliver something that’s truly memorable.